We're Rolling Pretzel
Franchise Business Opportunity

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Giving soft pretzel making a whole new twist!

We're Rolling Pretzel Company has taken the traditional hand-rolled soft pretzel to a whole new level. Our delicious fresh-made product is featured in many unique ways on our menu. Each store features menu selections best suited for their market including: hand-rolled twist pretzels available plain or in a variety of flavors, tasty pretzel rods with delicious toppings for dipping, our unique Knot Sandwiches™ loaded with fresh deli meats and cheeses, and our one of a kind Pizza Pretzel™ filled with pepperoni and mozzarella cheese.

Our fresh food fast approach along with our comprehensive training and support systems make We're Rolling Pretzel Company the franchise for the future.

Single, Multi-Unit and Area Development Opportunities Available!

We're Rolling Pretzel Company was founded in October 1996 with the opening of it's first location, a 168 square foot kiosk in Alliance, Ohio. Our founder, Kevin Krabill, worked in the store himself to refine our systems, products and ensure customer satisfaction. He realized during the busy holiday season that he had created a concept that was fun, easy to operate and that customers enjoyed.

Though We're Rolling Pretzel Company started in a small community shopping mall, the system has rapidly grown to include locations in larger regional malls and non-traditional locations such as retail supercenters and amusement parks.

The Company maintains a commitment to serving the highest quality products, properly training and supporting employees and franchisees and building bright, attractive stores.

Why We're Rolling Pretzel Company?

  • The product is GREAT! Customers often comment that our products are superior to our competitors' products.
  • The operation of the store is simple. Systems are in place to help employees and franchisees serve their customers efficiently.
  • We're Rolling Pretzel Company has an established name and image. The Company has secured a number of Federally protected trademarks and servicemarks.
  • Franchisees are an important part of our success. The Company strives to work with franchisees to build their business.
  • We're Rolling Pretzel Company offers many unique products that traditional retail pretzel stores do not offer.

The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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