Schlotzky's Deli Franchise Business Opportunity

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FRANCHISE FOR THE FUTURE!

In 1971, a small shop on South Congress Avenue in Austin, Texas was home to a single, one-of-a-kind product. The Original® sandwich has always been, well, original! Let's be real: You can't find one delectable sandwich with a unique combination of 13 flavors and ingredients, featuring premium meats, cheeses, and marinated olives just anywhere. What really sets this and all Schlotzsky's® sandwiches apart, though, is our bread. No frozen buns here! Our special Fresh-from-Scratch® bread recipes are made on location and baked to perfection. It's that kind of freshness that has created a passionate customer following.

Since 1971, customers' tastes have evolved, and so has the menu. While, the Original® sandwich is still the favorite at Schlotzsky's®. Today you can enjoy a variety of delicious hot, toasted sandwiches, specialty pizzas on Fresh-from-Scratch® crusts, fresh salads, gourmet soups, tasty wraps and delectable desserts.

When you join the Schlotzsky's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the food service industry. Our commitment to you is to provide you with world-class support and service base on respect, trust and dedication to the success of your business. Here are just a few of the ways we'll support your business:

Product Development

  • Continually bring world-class menu variety through improved products and expanded offerings
  • Operational support and top-notch quality assurance

Marketing

  • Innovative, targeted local and national marketing plans to increase sales by building customer frequency and new product trial
  • High quality point-of-purchase, merchandising and local store marketing materials

Training and Management Development

  • Franchisee training certification
  • Online access to training tools
  • In-depth operations manual and detailed job aids for all products

Development

  • Real Estate - Guidance through Schlotzsky's Strategic Integrated Mapping and Modeling System (SIMMS) for site selection and evaluation assistance
  • Architectural and Engineering - Prototypical design and conceptual layouts for new restaurants
  • Access to our national network of select brokers

Business Consultation

  • Regular consultation visits, up to four per year
  • Business review and performance analysis
  • Quality, Service, and Cleanliness (QSC) inspections
  • Dedicated toll-free helpline providing one stop shop for assistance with operational issues

Schlotzsky's® is a proud family member of FOCUS Brands, the owner, operator and franchisor of over 2,200 ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico, and 32 foreign countries under the brands names Carvel ®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill ® and the franchisor of Seattle's Best Coffee® on military bases and in certain International markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy!"

Schlotzsky's is currently undergoing an aggressive, responsible expansion plan- so now's the time to step right up and take the next step to secure your desired territory. Just fill out the below express request and once you submit your responses we'll be in touch with you to discuss ownership opportunities in your area and answer any questions you have.

Thank you for your interest and we look forward to getting to know you better and possibly welcoming you into the Schlotzsky's family of franchisees!


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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