If you are looking for information on the Moe's Southwest Grill franchise business opportunity, Moe's Southwest Grill franchises or Moe's Southwest Grill franchising, then you have come to the right place.
In the winter of 2000, when the first Moe's Southwest Grill opened its doors in Atlanta, GA, customers were introduced to a new restaurant concept that served fresh Southwestern food in an atmosphere that made everyone feel welcome whether you were grabbing a bite for lunch with a co-worker or taking the family out for dinner. Moe's was an immediate hit that quickly became known for its appreciation of classic rock, cool-without-trying-too-hard personality, and of course, the best burritos this side of the border.
As the fast-casual segment continues its explosive growth, Moe's Southwest Grill is positioned for even greater success as a leader and innovator in its category. In fact, Moe's was listed in the top ten of Fast Casual's "Top 100 Movers and Shakers" in 2005 and 2007 and ranked # 2 top new franchise by Entrepreneur Magazine in 2006.
With the addition of Moe's, FOCUS Brands is now the franchisor and operator of over 2,100 ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico, and 32 foreign countries under the brands names Carvel ®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill ® and the franchisor of Seattle's Best Coffee® on military bases and in certain International markets. Based in Atlanta, the primary objective of FOCUS Brands is to FOCUS on making people happy!
When you join the Moe's franchisee family, you will be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. Our commitment to you is to provide you with world-class support and service base on respect, trust and dedication to the success of your business. Here are just a few of the ways we will support your business:
Continually bring world-class menu variety through improved products and expanded offerings
Moe's is currently undergoing an aggressive, responsible expansion plan. Now is the time to take the next step and secure your desired territory. Please fill out the express request and once you submit this form, we will be in touch will you to discuss ownership opportunities in your area and answer and questions you have.
Thank you for your interest and we look forward to getting to know you better and possibly welcoming you into the Moe's family of franchisees!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
Food and Beverage Franchises