If you are looking for information on the Maui Tacos franchise business opportunity, Maui Tacos restaurant franchises or Maui Tacos Mexican Grill restaurants franchising, then you have come to the right place.
Recognized by "Nation's Restaurant News" as a Hot Concept winner, MAUI TACOS® is "A Vacation You Can Eat™". Hawaiian BBQ pork burritos, fresh fish tacos, chicken enchiladas, mango salads, pineapple salsa and coconut flan are just a taste of the itinerary. MAUI TACOS combines a cool, hip and laidback dining experience, with exceptional food and the spirit of aloha. When you visit a MAUI TACOS, you land on an island paradise where you'll find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii.
To our franchisees, this unique brand positioning represents a marketable competitive advantage with an opportunity to distinguish your restaurant from fast food and mom-and-pop Mexican eateries. Internationally acclaimed Hawaiian chef and restaurateur Mark Ellman opened the first MAUI TACOS in Napili, Maui in 1993. The store opened with rave reviews worldwide and was quickly followed by six more locations opening in Maui, Oahu and the Big Island.
For years Hawaiians, jet-setters, island hoppers and pro surfers brought legendary stories of MAUI TACOS with them everywhere before the concept was finally brought to the mainland in 1998. The legend continues today with 21 restaurants operating in the MAUI TACOS system and another 45 units under development.
In 2006, MAUI TACOS is going global and coming to a hot spot near you! We invite you to surf our restaurant and to taste for yourself why MAUI TACOS is "A Vacation You Can Eat". While you're there, talk to our franchisees about this exciting franchise opportunity and our relentless commitment to success.
If you have what it takes, contact us to learn more about our proven systems and our comprehensive support services. At MAUI TACOS, we're confident that the more you know about us, the more you're going to like us!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
Food and Beverage Franchises