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The philosophy of Häagen-Dazs is simple: find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. It's the reason why the brand has epitomized fine ice cream for nearly half a century.
The Häagen-Dazs Shoppe Company, Inc. seeks operators who choose Häagen-Dazs because they believe the brand can help them achieve their personal and financial goals through product excellence, superior customer service and a franchise relationship based on dedication and integrity.
Our mission, to provide every customer with the highest quality dessert eating experience, begins with the support of our franchisees. We have developed a system that provides what you need to get your franchise up and running successfully:
Careful Site ConsiderationsAt Häagen-Dazs, we continually seek out locations that offer the best environment for serving our ice cream. When considering a site for a Häagen-Dazs Shop, each location's specific characteristics must be evaluated.
Site considerations include:
"For us owning, operating and developing Häagen-Dazs Shops is knowing we serve the highest quality product, having a name recognized world over and a franchise support team that truly works with us 24/7. All of these translate to a very healthy and happy bottom line..."
Kay and Abdul Manji
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.