Dream Dinners Franchise Business Opportunity

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Thank you for your interest in a Dream Dinners franchise opportunity. We created the meal-assembly concept and founded our company on a mission of helping busy families eat together around the dinner table. We stand out from our competition because of our high level of integrity, values and commitment to our owners who are committed to our mission. The Dream Dinners brand represents who we are and how we live in the marketplace.

Our Concept

Dream Dinners provides everything our guests need to assemble dinners they take home, freeze and serve to their families during the weeks ahead. We offer freedom from the hassles and headaches of planning and preparing meals, while also offering friends and family an opportunity to come together in a fun-filled setting to assemble Dream Dinners.

The Dream Dinners Guest

Our core guests are working or busy women, between 25 and 54 years of age. Their family income is in the middle to upper-middle range and they have school-aged children with whom they are active.

Marketing our Brand

Our successful brand reflects the vision and values of our founders and is built upon the following cornerstones:

  • Nurturing
  • Family and community
  • Delicious food
  • Service and consistency

We promote and further our brand through our voice while using imagery that resonates with guests, and is consistent with all other experiences of our brand, as well as through our core marketing programs and strategic partnerships.

Training & Support

All of our owners are provided with an intensive training program, continuing education and support, operational tools and regular communication from the home office. In addition, we have a dedicated coaching staff who partner with owners, providing them mentorship and instruction in best business practices. Our professional home office staff are passionately driven to nurture and serve our owners who we consider extended family.

Our History

  • March 2002 - created the concept.
  • June 2003 - first meal-assembly business to establish a national franchise.
  • May 2005 - named by Time Magazine as the "...grandmother of the idea."
  • May 2006 - founders Tina Kuna & Stephanie Allen named by Ernst and Young as Entrepreneurs of the Year in the Pacific Northwest, consumer products division.
  • January 2007 - Ranked #5 in the 2007 Franchise 500 in Entrepreneur Magazine.

Dream Dinners has been featured in magazines, newspapers, radio and television around the world including the Food Network program in January, 2006.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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