Austin Grill Custom Burrito Shop
Franchise Business Opportunity

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"Everything you love about Austin Grill. All rolled into one."

Starting with a Hot Brand.

For more than 20 years, the name Austin Grill has been synonymous with "AustinThentic" Tex-Mex specialties, relaxed atmosphere, and good times.

Now we are ready to take what makes Austin Grill unique and roll it into one great new concept!

Austin Grill proudly introduces the AUSTIN GRILL CUSTOM BURRITO SHOP, featuring a simplified version of Austin Grill's menu and a focus on quick service and convenience.

With the same commitment to fresh ingredients and a fun environment as the full-service Austin Grill concept, the Custom Burrito Shop is destined to take the Austin Grill brands to another level.

Rolling out new Locations.

The Austin Grill Custom Burrito Shop is positioned for strong growth, with several new company-owned restaurants planned within the next 18 months.

We are also seeking qualified Austin Grill Custom Burrito Shop charter franchise partners in other areas of the country, and exclusive development territories are available!

Franchisees will benefit from two decades of success and growth. Austin Grill has created a solid reputation in the restaurant industry by delivering superior satisfaction and value to our guests through a unique, time-tested experience, and the Custom Burrito Shop brings these benefits to the fast-casual segment.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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