Water To Go Franchise Business Opportunity

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Water To Go is a new, dynamic concept. The bottled water market has grown steadily over the past ten years and has exploded into a $5 billion industry. Our franchise program offers excellent income potential with a low initial investment.

Water To Go has a home and office delivery service that gives the franchise owner the ability to aggressively pursue the water market. The water delivery service is a way to maximize the profit of the Water To Go franchise. The home and office water delivery service makes Water To Go the most complete water franchise available, because each store offers retail water and at-home reverse osmosis purification systems. Water To Go is a one-stop-shop for everything water.

We assist in every facet of store set-up to guarantee you a complete retail operation. Water To Go has a fully staffed corporate office designed to assist you with site selection, lease negotiation, recommendations regarding construction build-out and equipment installation. We also provide an established marketing method on a continuous basis.

Our Technology

Our state-of-the-art Pure and Fresh 12 Stage Purification System produces the highest quality purified drinking water. Our system eliminates nearly 100 percent of agents that affect the taste and healthfulness of drinking water, including bacteria, lead and pesticides.

We produce this product without the added expense of a steam process or the costly maintenance that is usually associated with distillation.

Although our equipment is state-of-the-art and highly sophisticated, it has been designed with computerized controls that automatically handle routine maintenance, so that even the least mechanically inclined individual will not be intimidated. Our system has also been designed to be environmentally friendly. Our system uses no chemicals in the purification process or the maintenance. We have also designed our system to use a minimal amount of water to reduce waste.

Our Product Line

Our product line has been carefully researched to complement each store, creating the best in related products that are excellent revenue centers. In part, this is due to the fact that most of the items are provided by approved vendors that are carefully selected by Water To Go Corporate Headquarters. We have negotiated the best prices for you, allowing each store to buy smaller quantities, yet stay competitively priced.

Our Training

We have developed a comprehensive training program for all franchisees. This training program is staffed by our knowledgeable, friendly corporate team. Your week-long training is held at our corporate offices in Merchantville, New Jersey.

Our Future

With the remarkable growth of the bottled water industry, Water To Go is blossoming into an essential need for consumers. From our successful history to our commitment to providing superior quality water and products, Water To Go is proud to be listed as one of the top 500 franchises in the nation and looks forward to explosive growth in the upcoming years.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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