Valvoline Instant Oil Change Franchise Business Opportunity

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Valvoline Instant Oil Change

Valvoline Instant Oil Change was created around a trusted, familiar brand, a system that gives every franchisee a leg up on competition in the "Do-It-For-Me" (DIFM) oil change business. As you read about who we are, the business we're in, and our successful franchising system, we think you'll agree: VIOC represents an opportunity for you that's letter-perfect.

A relationship based on respect, trust and confidence keeps customers coming back

Valvoline Instant Oil Change, a division of The Valvoline Company, was created in 1986 with the purchase of Rapid Oil Change centers in upstate New York and the Minneapolis/St. Paul region and from Instant Oil Change and DipStick acquisitions in Lansing and Grand Rapids, Michigan. We continue to grow through more acquisitions, franchising, and by building company-owned units.

Today, Valvoline Instant Oil Change is the second largest franchise and company-owned quick-lube chain in the U.S. We remain focused on providing consistent, outstanding service, performed strictly according to each vehicle's manufacturer recommendations. And we believe that a relationship based on respect, trust and confidence is what keeps customers driving in to our bays every time their cars need routine maintenance.

Changing oil may be the change you need

An instant oil change is like no other business. It's not only resistant to many of the cyclical and economic pressures other businesses fear, but it also has an operational style that's all its own.

For example, it's not a suit-and-tie business. It doesn't require large receivables that tie up your assets. There's very little inventory and no spoilage - the oil in your tanks goes into your customers' cars.

It doesn't require a large staff. You hire quality people and help them grow. With our store schedule, you don't have to work endless hours that keep you away from your family. It's all those things, but it's just the beginning of what VIOC has to offer you. Additionally, you can expect:

  • A proven operating system with a vested interest in your success
  • Affiliation with a corporation that owns and operates hundreds of Valvoline Instant Oil Change locations
  • Affiliation with Valvoline, a nationally recognized, premium brand
  • A customer service orientation that aids in building trust and repeat business.

What does it mean to be a part of our system?

Certainly, a Valvoline Instant Oil Change center gives you the flexibility that comes from owning your own business.

Although the product we sell is oil, customer service is the key to our business. It is both our vision and our mission, as well as an integral reason for our growth. Our customers are what drive us, and what we have done is create a system that can be replicated, translating into a positive buying experience.

We're committed to our franchisees and have created a sound, tested, and successful proprietary operating model that can translate into personal success. Our support systems include:

  • Real Estate and Development
  • Marketing Support
  • Super-Pro® Training
  • Customer Database

The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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