If you are looking for information on the True REST franchise business opportunity, True REST franchises or True REST franchising, then you have come to the right place.
True REST is a pioneering flotation therapy franchise with over a decade of proven operations, serving more than 1 million customers through a scalable wellness model enhanced by expanded services, upgraded technology, and marketing systems.
About Us
A turnkey wellness business & a passionate support team.
As a True REST franchisee, you own a validated, multi-stream wellness operation backed by 15 years of system data and a corporate team that has deployed 50+ locations.
True REST pioneered flotation therapy in America. A decade and a half of unit-level economics, validated across 22 states.
Float therapy. Memberships. Infrared. Sauna. Cold plunge. Every stream layered onto the same lease and the same staff.
Training, marketing, and innovation infrastructure built for a network 5x our current footprint over the next decade.
We didn't set out to build a spa company. We set out to give people 60 minutes where the world goes quiet. Then we proved the science behind it.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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