Touching Hearts at Home
Franchise Business Opportunity

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About Us

As the desire to live independent and dignified lives becomes more important for seniors, Touching Hearts remains dedicated to enriching our client's lives by providing an independent lifestyle for seniors in their own homes. By Sharing, Caring, and Helping, Touching Hearts provides an incredible and fulfilling business opportunity for those interested in making a difference in the lives of the people they serve. By 2030, there will be an estimated 71.5 million persons aged 65 and over in the United States, which is nearly double the population of 36.8 million seniors in 2005. Touching Hearts' proprietary support systems provide all franchise owners throughout the United States the chance to take advantage of the growing need for senior homecare.

Products & Services

As the desire to live independently remains an important factor for many seniors, caregiving options have become more diverse. Seniors and their families can now choose services that maintain well-being and safety in one's own home, in addition to the nursing and assisted living options that have been traditionally available. Touching Hearts at Home (originally known as Caring Companions) is a non-medical homecare company that began in St. Paul/Minneapolis, Minnesota, in 1996. Our mission is to provide services for seniors in their own homes, maintaining each client's high quality of life by providing friendship, kindness and care through companionship that preserves a strong peace of mind for both the client and their family. We see the opportunity to provide caregiving services to seniors as a gift that we must respectfully receive and give back with great integrity, always putting empathy and the belief in the dignity of all people in the forefront of our work.

Touching Hearts at Home originated from the natural compassion of Founder and CEO Renae Olafson, who received such a strong example of caregiving, kindness and concern from her mother, 92-year-old Melvina Peterson, that it became her passion. Melvina gave Renae and countless others in her life the gift of unconditional love, a legacy of love that Renae, through Touching Hearts at Home, has been able to share throughout the nation. The 100 miles that separate mother and daughter make Renae empathetic to those who live a distance from elderly parents, sparking concern and stress. Renae and our staff are committed to helping ease that stress for others.

The need for care and companionship has grown dramatically in recent years as needs continue to rise, and Touching Hearts at Home has responded by expanding and taking our passion across the country through a network of offices nationwide. Our national launch began in January 2007, with plans to service all 50 states. Current family caregiver statistics show that more than 50 million people provide care for an ill, disabled or aging family member each year. Recognizing this, Renae knows the need for Touching Hearts at Home will keep increasing. Her vision is to build a legacy of care and compassion that enriches the lives of as many people in need as possible.

Training & Support

The Touching Hearts comprehensive support system is designed to give each franchise owner the training and tools to run a rewarding, profitable franchise office. Using over ten years of experience in the senior homecare industry, Touching Hearts provides each franchise owner both initial and ongoing industry specific training.

In conjunction with our comprehensive educational program, operating systems including business operations, employee management, and client care systems are designed by Touching Hearts for each franchisee. Our operating systems provide each owner essential tools and resources to run a successful business, helping to make the day-to-day operation of a franchise office seamless and profitable.

Each franchise owner will be provided with a week-long, extensive training program by a franchising expert in the senior homecare industry. This initial training program is designed to provide each owner with the information and tools necessary to hit the ground running. This training includes, but is not limited to:

  • Marketing and promotion of your franchise
  • Office, employee, and client management
  • Daily and ongoing operations
  • Safety and insurance
  • Services and basic management techniques
  • Client, Caregiver and scheduling software

Once you have completed the initial training, Touching Hearts will provide a copy of our Operating Manual and various promotional materials, products, and forms to help you commence business immediately. National seminars and regional conferences are held to bring each owner continuing education in the homecare industry and will address improvements and developments for your office administration, accounting, operations, and general business.

Why Touching Hearts?

We have developed a proven and successful business model that we are excited to share with new franchise owners. Touching Hearts shares its unique and profitable operating system, developed through ten years of experience in the senior homecare industry, with each franchise owner. Share in the excitement and energy that our new company Touching Hearts brings. In an industry that has amazing growth potential, Touching Hearts gives interested and qualified persons the opportunity to join an elite group of qualified, successful franchise owners. Premium territories are available throughout the United States and give each franchise owner the chance to own and operate a successful office in their desired area.

Help bring quality, safety, and friendship to the lives of our elderly and disabled clients. We believe that helping people is a gift that we respectfully receive and give back with great integrity. This is a caregiving business and Touching Hearts is an organization that is sincere in caring for our elderly and understands the importance of integrity and quality of life at any age. Caring for those you serve is essential and is a rewarding component to this business. Touching Hearts provides owners with the rare opportunity to have both a personally and financially rewarding business.

Touching Hearts has developed an excellent operating system that is designed to help each franchisee experience the great personal and financial rewards that go along with serving others. Our week-long new franchise training program provides the tools to help each owner experience success in their first months of operation. To ensure an efficient and successful start to your business, Touching Hearts will provide on-going franchise support that will help an owner in the critical beginning months through the term of your ownership.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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