If you are looking for information on the The Exercise Coach franchise business opportunity, The Exercise Coach franchises or The Exercise Coach franchising, then you have come to the right place.
A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.
About Us
The focus of the founder of the Exercise Coach from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through a high intensity yet safe and approachable regimen.
The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts take place on a scheduled basis in a semiprivate setting, where the members work directly with their "exercise coach." The workout uses specialized equipment (5 machines manufactured by their sister company, 3 Cardio that utilize a technology they developed and 3 other pieces of equipment). All of the workouts evolve around the specialized use of this equipment.
Fitness is a MASSIVE Industry...and yet, many people feel left out.
Look around boutique studios and big box health clubs, and you will find very few people among their membership base from the large and growing 50+ demographic in the US.
These consumers control much of the disposable income in the U.S. and are the fastest growing demographic in the country. Unfortunately, many fitness businesses simply fail to provide this huge market segment with any solutions they want.
The Exercise Coach will teach you how to reach, sign up, train, and retain clients that other fitness business struggle to attract!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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