StretchAlicious Active Wear Boutique
Franchise Business Opportunity

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Style, Comfort, Quality

Today's women expect their clothing to fit well and look great, whether they're working out or just going out for the day. Stretchalicious Activewear Boutique is a lifestyle clothing company providing a unique line of apparel with the style and versatility to accommodate today's busy women "from the gym to the streets", day and night.

Stylish and comfortable activewear has experienced explosive growth as women of all lifestyles have embraced today's activewear. This nationwide growth in women's activewear has resulted in a $31 billion industry, that continues to experience double digit annual growth.

StretchAlicious is the only franchise with a primary focus on the $31 billion women's activewear market. When combined with our offering of accessories and fashion apparel, we have created a unique retail business opportunity. Stretchalicious is a fresh, new, fun, activewear boutique for women that is selling fashionable, functional clothing that allows women to go "from the gym to the streets". Our retail stores are dedicated to providing all women with the style, fitness, fashion and comfort that they are seeking and deserve.

The Market

StretchAlicious is geared toward today's busy woman of all ages. She is athletic, stylish and sophisticated. The StretchAlicious customer combines fitness, familiy, work, friends and her community while looking great and feeling great!

StretchAlicious is the only franchise with a primary focus on the $31 billion women's activewear market. When combined with our offering of accessories and fashion apparel, we have created a unique retail business opportunity at a time of increasing demand for women's activewear.

  • 50% of all American women between the ages of 18 and 50 now dress in activewear regularly, even when they are not going to the gym
  • 88% wear activewear at least occasionally
  • 1/3 of women are most comfortable in activewear when running errands
  • 43% of women want wash and wear apparel
  • 36% say the most important feature is the ability to flex with the body
  • 2/3 of American women devote at least half their closet to activewear

What makes StretchAlicious Unique

  • We are a retail boutique with a Social Conscience
  • Our clothing fits all body types from dress size 0 -22
  • We have something for "everyBODY" with activewear brands that stand apart from the rest.
  • We pride ourselves on our cornerstone brand products made of Supplex AA high performance fabrics.
  • We complement our signature brand with additional high performance and highly stylized activewear brands offering a full line of sportswear, fashionwear, streetwear and accessories.

The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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