If you are looking for information on the Silver Cross franchise business opportunity, Silver Cross franchises or Silver Cross franchising, then you have come to the right place.
North America is about to see a demographic shift unlike any in previous history. The population will be reaching retirement age at unprecedented levels in the next few years. One of the unfortunate consequences of this trend is the fact that, as we age, many of us suffer mobility deficiencies.
SILVER CROSS recognized this fact in 1993 and, to serve the needs of this population, began to develop a network of locations focused on delivering a lower cost alternative for access and mobility equipment. SILVER CROSS is a growing network of locations offering recycled and new accessibility and mobility equipment. Our network spans across the USA, Canada and the UK.
If you are looking for a business opportunity then the ideal choice would be to select a market that is about to explode. It would be a business that is interesting, that operates without headaches of numerous employees, has excellent income potential, and most importantly, delivers an important service to those in need of help.
Since we are not selling franchises, but rather trying to find the right candidate that matches our ideal profile, only the elite of applicants are awarded a franchise. Market share domination continues to grow with the strength of our system coupled with extremely motivated and talented people.
Training consists of 10 days of intensive, hands-on training in our facility in London, Ontario. The Training School covers operational methods, marketing programs, and administration procedures. The direct cost of this training is covered in the franchise fee.
SILVER CROSS has national name recognition with the public through its 100 plus affiliates and locations in the USA, Canada and the UK. Our purchasing power lowers operational costs for our franchise locations and ultimately increases your profit margin. SILVER CROSS negotiates with major suppliers on the Authorized List for group purchases on behalf of franchisees; so you have direct access to a variety of manufacturers and their products.
After all is said and done it boils down to focus and effort. If you feel that you would meet the challenge of an industry in which profit can be obtained by truly caring for your fellow human beings, then SILVER CROSS may be for you!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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