If you are looking for information on the SellSmart Real Estate franchise business opportunity, SellSmart franchises or SellSmart Realty franchising, then you have come to the right place.
New real estate business models and technology providing consumer access to information is changing the real estate business for Brokers, Salespersons and Mortgage Lenders.
A recent survey indicated that approximately 70% of consumers stated that they wanted a discount fee structure without compromising the service that an experienced broker may offer. SellSmart® is on target with the answer - a comprehensive system to satisfy the expectations of today's consumer. Informed consumers are the driving force behind industry changes.
Today's savvy consumer knows there are more options available than the traditional real estate brokerage firms. As home prices have far outpaced the consumer price index, commissioned brokers who increase their profit margins without offering additional value and service to the consumer are at a disadvantage for acquiring new listings. In fact, with increased online access to information, consumers end up performing many of the searches themselves.
Widely recognized for its consumer-driven business model, SellSmart provides home sellers with professional expertise throughout the entire cycle of home selling, and the BuySmart® program offers buyer services and incentives. SellSmart is capitalizing on the market efficiency and economic benefits that are available through online media by passing those savings onto the consumer.
SellSmart Real Estate offers franchises with exclusive office locations throughout the nation. It is a comprehensive system that has successfully combined a pricing structure with marketing, services, and consumer saving options. Our system is designed to save you time and fast track your office opening or conversion.
Success Manuals - Comprehensive 3-volume system and methodology to acquire listings, buyers and loans. Includes sample dialogue, policies and recruiting models.
Customizable Templates - Marketing Materials, letters, forms and reporting tools. Available hard copy and CD-ROM.
Camera Ready Art - Professionallly designed for marketing and exclusive web based mail program.
Orientation and Training - Two-day interactive orientation session and ongoing conferences.
Lead and Referral Systems - FSBO leads are provided from the corporate office on a regular basis. Additional tools such as cooperative marketing efforts and internet resources are also available.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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