RSVP Publication Franchise
Business Opportunity

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RSVP - Direct Mail to the Upscale™

In 1985 RSVP Publications started mailing postcard packages to upscale owner-occupied homes in the San Francisco bay area. Today RSVP is mailed to upscale, owner-occupied homes in over 100 metropolitan markets across the nation. We are known as an Upscale Cooperative Direct Mailer.

Why RSVP is so Successful:

  • Pinpoints Target Markets: RSVP targets high end, owner-occupied homeowners using our own in-house database of quality, 30-day-old listing information.
  • Cost Effectiveness: RSVP is a bargain. Charges range from only 5 to 7¢ per home. Every dollar spent goes toward reaching a specialized market of qualified consumers.
  • Promotes Consumer Action: RSVP cards are designed to evoke a response from consumers. Returning the card results in obtaining more information or special savings on a service or product.
  • Measurable Results: Responses are easily tracked, allowing advertisers to measure their success and see exactly what their ad dollars are buying.
  • Ensures Individualized Attention: Each separate RSVP postcard will be handled and read individually.
  • Personally Addressed: Each package is printed with the homeowner's name and address: no "current resident" or "lucky occupant".

The postcard deck allows the homeowner to respond in THREE ways:

  1. The homeowner can mail the postcard back to the advertiser.
  2. The homeowner can call the advertiser.
  3. The homeowner can return the postcard to the advertiser's showroom or directly to the restaurant or retail store.

A Turn-Key, Proven Business System

RSVP offers a time-tested and rewarding franchise opportunity. Thousands of clients have used RSVP for over 20 years. With this experience, we know what works for our clients. RSVP is a proven concept that gives franchisees a winning combination:

  • Very affordable, turn-key system
  • No inventory or equipment needed
  • Choice territories still available
  • Quite simply, the most impressive co-op mailer created anywhere

Advertisers Get Results With RSVP, Making Your Business Successful and Exciting

"I have been advertising with you for over 3 years. Each time, the mailers have generated at least 6 to 10 times the cost."
Joel B. Krieger, President, Steamatic of Dade County, Inc., Miami, FL

"This is the best response we have received in ten years on an advertising investment. Our sales increased 2x's for the month that the ad went out."
Diane Noeske, General Manager, Capri Carpet & Interiors, Inc., San Jose, CA

Find out more about RSVP and the compelling opportunity we offer today.

The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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