If you are looking for information on the Relax The Back franchise business opportunity, Relax The Back franchises or Relax The Back franchising, then you have come to the right place.
For over 20 years, Relax The Back has been the nation's leading specialty retailer of ergonomic and comfort products. For entrepreneurs, that fact alone is exciting. But when you consider that we are the only franchised retail business of our kind within the US$70 billion health and wellness industry, that seals the deal.
The trends are clear. There are 76 million Baby Boomers searching for solutions to lead healthier lifestyles, and the need for our quality back and neck care products has never been greater.
When you become a Relax The Back franchisee, you join a time-tested support system. You're in business for yourself, but you're not alone. From robust start-up support and powerful marketing and advertising expertise to ongoing business consulting, we position all of our franchise owners for success.
More than half of our franchisees own multiple stores - a true testament to our solid business model and robust support system. It's time to take your next step to a healthier future. Relax The Back will take you there.
"I love this business! We got into it eleven years ago and have received great support and advice from both corporate staff and other franchisees on challenges ranging from personnel to accounting to advertising to you-name-it. Our clients love us and our demographic appeal is powerful!"
Fred Boyd, Franchise Owner
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
