If you are looking for information on the Pure Barre franchise business opportunity, Pure Barre franchises or Pure Barre franchising, then you have come to the right place.
The largest and most established barre studio franchise in North America, Pure Barre is an exciting investment opportunity for those interested in entering the boutique fitness studio market under an established brand with a proven technique, high-energy atmosphere, and motivated franchise base. Our success since 2001 has led to rapid expansion under the Pure Barre brand, and today we operate more than 450 studios across the continent, with many more on the way each year, offering clients a range of services and products from barre classes to premium activewear, and offering franchise owners multiple revenue streams with a high potential for recurring revenue.
Pure Barre was founded in the basement of an office building in Birmingham, MI in 2001 by dancer, choreographer and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio with no initial clients, staff, signage or even a bathroom, but her concept was met with rapid success as clients continued to be amazed by the results they saw from the workout. In July of 2009, Pure Barre moved to a franchised model and subsequently exploded in popularity due to its extremely effective techniques, friendly, high-energy atmosphere, and fun, motivating music.
Pure Barre is a true pioneer in the boutique fitness industry, operating studios in the U.S. and Canada that boast nearly 600,000 passionate clients. Our low-cost franchise opportunity has led to us earning the coveted title of one of Entrepreneur Magazine's 2017 Top Franchise Brands. Expansion to over 450 locations throughout the last two decades is just one of the many reasons this business model remains an excellent investment opportunity for prospective franchisees.
We provide extensive support to all new franchise owners. Our comprehensive program will guide you through all areas of the business including site selection, construction & design, recruitment, sales & marketing support, and on-going training. Throughout the opening process and beyond, we are here to help, and you'll always be able to access our extensive network of passionate franchise owners to learn and grow together.
Pure Barre is actively seeking interested franchisees who are passionate about the Pure Barre technique and have the necessary business acumen to run a successful studio under the brand. Pure Barre gives preference to applicants with strong ties to their desired market, and those with experience managing or operating a successful business are ideal candidates for ownership.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
