If you are looking for information on the Proforma franchise business opportunity, Proforma franchises or Proforma franchising, then you have come to the right place.
Own your share of the $150 billion print and promotional product industry!
With over 600 franchised locations throughout North America ... and 25 years of experience ... Proforma offers an exciting business-to-business opportunity for sales-minded business professionals. There is no equipment, inventory or retail space requirements to our business. Our franchise owners are selling items every business needs:
Proforma is the business-to-business franchise leader in the $150 billion dollar print and promotional products industry. Founded in 1978 by Greg Muzzillo, Proforma has since grown to become a $250 million dollar network comprised of over 600 franchise owners in the United States and Canada.
Unlike most franchises, Proforma operates a business-to-business franchise model. This means that our owners benefit from:
As a Proforma owner, you aren't just "buying a franchise". You are investing in a system to utilize our brand name, operating systems, marketing clout, educational tools, technology and ongoing support.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
