If you are looking for information on the MOOYAH Burgers, Fries & Shakes franchise business opportunity, MOOYAH Burgers, Fries & Shakes franchises or MOOYAH Burgers, Fries & Shakes franchising, then you have come to the right place.
MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand-cut from Idaho potatoes, and real ice cream shakes.
About Us
While we provide ample variety within each category, our core menu consists of three main products.. burgers, fries & shakes. This allows us to maintain a streamlined kitchen with lower build-out costs compared to many of our competitors, and it also allows Franchise owners and team members alike to streamline their focus on food quality and delivering an incredible Guest experience.
We're a place where people of all ages can enjoy the best burger they've ever put in their mouth.We believe having high-quality food doesn't require you to have a low-quality personality. And yet, we couldn't be more serious about the food we serve. Put simply, our Franchise Owners believe that making seriously good food doesn't have to be such serious business.
In 2017, the MOOYAH brand was acquired by private equity, injecting capital into the brand to invest in areas like operational support, marketing, technology, and research and analytics, MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for Franchise Owners within the system. In addition to the 150 years of restaurant experience in our Executive team, both our Chairman of the Board and our President have been Franchise Owners in multiple brands, so they truly understand the benefit of strong relations and direct, ongoing support.
The best tasting burger in America just got more convenient with MOOYAH's latest restaurant design. Built with modern efficiencies for our customers, our all-new drive-thru, inviting indoor and outdoor seating and seamless off-premise staging areas are taking MOOYAH to the next level.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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