If you are looking for information on the Microtel Inns & Suites franchise business opportunity, Microtel Inns franchises, Microtel Inns hotel franchising or Microtel Inn franchise information, then you have come to the right place.
Microtel Inns & Suites is one of the fastest growing, all-new construction hotel franchise brands in the economy/budget segment and has established a reputation for customer satisfaction in the minds of travel consumers around the country. In fact, for the sixth (6th) consecutive year, J.D. Power and Associates has ranked Microtel Inns & Suites 'Highest in Guest Satisfaction Among Economy/Budget Hotel Chains' in its North America Hotel Guest Satisfaction StudySM.
Ranked Highest In Guest Satisfaction
Among Economy/Budget Hotel Chains
For Six Years in a Row
Microtel received the highest numerical score among economy/budget hotels in the proprietary J.D. Power and Associates 2002-2007 North America Hotel Guest Satisfaction Index StudySM. 2007 Study based responses from 47,634 guests measuring 14 economy/budget hotels and measures opinions of guests who stayed in a hotel between May 2006-June 2007. Proprietary study results are based on experiences and perceptions of consumers surveyed June 2006-June 2007. Your experiences may vary. Visit jdpower.com.
Microtel has also received high marks in other prominent industry studies. The results of an important lodging survey conducted by the firm D.K. Shifflet & Associates ranked Microtel Inns & Suites #1 in the Budget and Economy segments. Microtel has also been selected as the Best Budget Hotel Chain for the annual Business Travel awards in Entrepreneur Magazine. Microtel's proven track record of successful development, strong operating performance and sustainable growth in the economy/budget market are what set us apart from the competition. With 300 hotels open and 157 under development as of August 1, 2007, Microtel is well positioned for continued growth. If you are looking to build an economy/budget hotel, look into Microtel.
Microtel is a proven leader in the economy/budget hotel market. Years of hotel management experience and innovative planning went into the development of the Microtel Inns & Suites concept. Our business plan has been modeled with the same basic business points of Wal-Mart and Southwest Airlines. Simply put, the concept involves offering the traveling public a high quality product at a value rate while keeping operating and development costs to a minimum. All Microtel Inns & Suites are 100% new construction (no conversions) assuring a consistent expectation and experience. It's this consistency that has earned us the recognition as one of the great consumer satisfaction brands in the lodging industry.
Years of hotel management experience and innovative planning went into the development of Microtel Inns & Suites. Today, Microtel is not only one of the fastest growing all-new construction brands in the hotel industry, but also has secured a reputation in the franchise industry for fairness, positive consumer awareness, high quality and rapid growth. Recently, Microtel was awarded the Fair Franchising Seal from the American Association of Franchises and Dealers (AAFD) and was also recognized by both the American Hotel Foundation (AHF) and American Express as the "Best Practice Champion", cited for having "more two-sided" franchise relationships and for terms that "contribute to building good faith and good business relationships".
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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