If you are looking for information on the MaxOut Strength Studio franchise business opportunity, MaxOut Strength Studio franchises or MaxOut Strength Studio franchising, then you have come to the right place.
MaxOut Strength Studios offers, for the first time ever, a destination to receive a scientifically guaranteed physical fitness gain with a time commitment of working out only once-per-week. This offering is for everyone--especially the overwhelming portion of the population who currently are not active with a gym or health club membership. All of the fitness centers, gyms, and health clubs in America combine to attract roughly 15% of the population. The overwhelming 85% who don't attend, list 'Lack of Available Time' as their top reason why they don't go. The second most popular reason is 'Lack of Results from Previous Attempts.' MaxOut has solved these very real issues by combining new technology with scientific applications and created The World's Only Once-per-Week WorkoutTM with guaranteed results.
MaxOut was able to create this almost unreal opportunity by the combination of three unique factors; (1) The MaxOut Tower, (2) The Scientific Workouts, and (3) The Personal Strength Coach.
The MaxOut Tower: Every MaxOut exclusively features this new technology. The MaxOut Tower was developed by University of Florida orthopedic surgeon Dr. Michael Mac Millan. When connected to any traditional strength training machine, the MaxOut Tower dramatically increases each machine's effectiveness because it enables a different weight to be used during the down or eccentric phase of each rep than during the up or concentric phase. This provides the key physical component of all of the MaxOut Circuits.
The Scientific Workout Circuits: Every Client at MaxOut participates in a customized annual workout scientifically designed by one of the world's great strength and conditioning experts, Mike Barwis. Mr. Barwis currently serves as the University of Michigan's Head Strength and Conditioning Coach and is also the founder of BarwisMethods. Specific circuits were authored for men, women, seniors, and athletes. Every Client's annual program is comprised of three revolving cycles; (1) The MaxPrep, (2) The MaxMass, and (3) The MaxStrength Cycle. For Clients who desire accelerated results, programs with two training sessions per week are also available.
Personal Strength Coach: Most people are not physical fitness experts. The reality is most also lack the ability to design their own workout program. Almost everyone needs someone to hold them accountable and push them towards achieving results. MaxOut provides every Client with the instructions for each workout and the motivation. Every Client has their own personal Certified MaxOut Strength Coach who is responsible for their progress each workout. Every workout is scheduled, monitored, and recorded. It's the ONLY way to insure EVERY Client improves every week--and it works.
Franchise Partnerships Available: MaxOut launched its National Franchise Expansion Program in October, 2010. Interested individuals and groups who desire to participate in bringing The World's Only Once-per-Week Workout to their communities are invited to explore! Opportunities include stand alone locations, integrating MaxOut into an existing fitness center, or Area Development Partnerships. Every MaxOut Franchise License includes an agreed upon exclusive territory and is supported with all elements of a true turn-key business operation.
Single Franchise: Stand alone MaxOut Strength Studios require between 1800-2200 square feet. Integrating a MaxOut into an existing facility requires approximately 1000 square feet. The environment found within every MaxOut is mirror-free, and supports the personal attention every Client receives. The small footprint helps to support minimal overhead. An average single franchise receives an exclusive territory population of approximately 30,000. While certain expenses vary from location to location, the average break-even point is approximately 80-100 Clients.
Area Development Program: A MaxOut Area Development Partner purchases the exclusive rights to develop multiple locations and/or sub-franchise the MaxOut Strength Studio within their geographic region. The Area Development Partner replicates the business strategy of MaxOut in their geographic region, selling the proven MaxOut concept to individual franchisees within that region, which could be a city, state, territory, country, or group of countries. These Partners receive extensive initial and on-going support from our leadership team, allowing them to focus on promoting and selling franchises within their market. Becoming a MaxOut Area Development Partner is an excellent way to establish a solid business within the fast-growing health and fitness field. Since this model entitles the collection of fees and royalties from their franchisees, and has the potential to generate several other revenue streams, becoming an Area Franchise Development Partner can contribute to a profitable, long-term business. In addition, Area Franchise Development Partners become ambassadors for the MaxOut brand.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
