If you are looking for information on the MassageLuxe franchise business opportunity, Massage Luxe franchises or MassageLux franchising, then you have come to the right place.
According to the American Massage Therapy Association 2018 Fact Sheet the Massage Business is an estimated US$18 Billion dollar Industry.
Massages are no longer a luxury just for the wealthy
MassageLuxe® is one of the fastest growing companies in the massage industry with over 225 franchise units signed and in development.
Our unique "multiple levels of individual membership" model ties the client's massage session quality, therapist compensation, and total salon revenue together. Customer referral and Therapist retention are built into the business model and practices.
We Offer our Franchisees:
Comprehensive Marketing Programs: MassageLuxe franchisees will deploy innovative marketing programs designed to attract clients, to establish a strong referral network and to encourage high client usage and retention. Tactics include radio, TV, direct mail, print, public relations, phone directory, word-of-mouth, in-store and email marketing campaigns.
Professional Working Environment: Massage therapists appreciate working at MassageLuxe. In addition to our luxurious design, we provide our professional staff with scheduled and pre-sold massage clients, a quality professional work environment, and the finest equipment, linens and supplies.
Support:
Training:
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
