If you are looking for information on the Keller Williams Realty franchise business opportunity, Keller Williams Real Estate franchises or Keller Williams franchising, then you have come to the right place.
At Keller Williams Realty, we like to think we stand out from other real estate firms in many ways, but these areas in particular define Keller Williams Realty as an industry innovator and leader: Culture, Education, Profit Share and Technology.
We are a company built and shaped by talented, driven real estate professionals who know the value of having a great career, accomplished colleagues, work-life balance and a reputation for being the best in the business.
We focus on helping associates realize their fullest potential. You will find opportunities for growth, support for achieving your objectives and a true sense of family and belonging.
Your success is our goal.... Make today the day you begin the next fulfilling chapter in your life and career.
A lot of companies say they function as a family. At Keller Williams Realty, we truly do and this approach guides us every day in how we conduct our business.
We support one another in achieving goals and celebrate the accomplishment of milestones. We treat each other with respect and integrity. We challenge ourselves and our colleagues in a productive, meaningful way. We encourage growth and self-discovery, and have fun in the process. And we lend a hand whenever it is needed.
To build careers worth having, businesses worth owning and lives worth living.
To be the real estate company of choice for a new generation of sales associates and real estate owners.
God, Family, then Business
We believe that real estate is a local business driven by individual associates and their presence within their communities. Our associates are the face of Keller Williams Realty, so our associates have a strong voice in guiding the business through their local Associate Leadership Council (ALC).
Each ALC brings associates and management together in the market center on a monthly basis to direct decisions on how individual offices operate. Among the areas ALCs oversee are staff training and local marketing, finances and operations.
ALCs are comprised of top KW agents who know what it takes to succeed in their market and have a desire to see the company as a whole grow and prosper.
Our dynamic annual meeting of agents and brokers is the best-attended company event in real estate. More than 10,000 of our family members gather to learn, socialize and become inspired to accomplish even greater goals.
KW Cares is the brainchild of Keller Williams agents who had a dream to reach out and support fellow KW associates in times of need. Mo Anderson, vice chairman of Keller Williams Realty Inc., took this dream and brought it to fruition as a public charity - KW Cares.
Today, KW Cares is supported by all our associates across North America. It has truly become the heart of the Keller Williams culture in action - finding and serving the higher purpose of business through charitable giving in the market centers and communities where our associates live and work.
At Keller Williams Realty, our associates are full business partners - this is one of our core values and the company's exclusive profit sharing program underscores this commitment.
Profit share is one significant way that Keller Williams Realty recognizes associates for growing the company. Participating agents receive financial rewards for bringing other productive, talented individuals to the company and then share in the profits generated by the entire office.
Keller Williams Realty places a premium on trust - we are an "open books" company. We allow associates access to their market center's financials so they can see firsthand how the company is performing. It is a system where brokers and agents are partners in the profits and everyone works toward maximizing financial success.
Naturally, when associates share in the company's profits and learn firsthand how the company is performing, a mutual alliance forms that supports success for both the associate and the broker.
We feel so strongly about the need for this partnership to fully support the financial future of our associates that we created a Wealth Building Website, where our associates share strategies that teach how to achieve your financial goals.
At Keller Williams Realty, the financial opportunities to build wealth, secure a financial future and realize your dreams are endless.
Recognizing technology's powerful potential, Keller Williams associates created eAgentC™ - the Electronic Agent Consortium, an agent-focused technology group. The research, training and tools eAgentC provides let agents fully leverage technology in their businesses.
A few of our most recent innovations include:
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
Home Service Franchises