It's Just Lunch Franchise Business Opportunity

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Welcome to It's Just Lunch! We are a specialized dating service for busy professionals. We minimize stress and maximize efficiency by sending people on casual dates over lunch, brunch, or drinks after work. It's Just Lunch is a fun proactive approach to your personal life. As first date specialists, we arrange quality lunch dates and drinks after work for busy professionals in a discreet, no-pressure setting. It's Just Lunch started in 1991 and now has 70 locations all over the world, with thousands of clients ... and many wonderful success stories!

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It's Just Lunch! ("IJL") is a specialized dating service for busy professionals. We have coordinated hundreds of thousands of dates for our clients since our opening in 1992.

We minimize the stress and maximize the efficiency of dating by coordinating our client's dates for lunch or for a drink after work. IJL is a "first date introduction service." People use a recruiter to find a job, a personal trainer to find a new body and IJL to find new friends and potential partners.

Why It's Just Lunch?

There is a huge, untapped, and ever-growing national and international market for dating services as singles seek alternatives to bars, personal ads, and other methods of meeting others. The rise in tele-commuting, Internet usage, multiple career moves, long work weeks, etc., have made it more difficult for today's singles to meet. This has created an opportunity for IJL and our franchisees to help singles expand their social circle and introduce them to or clients - people they normally would not get a chance to meet.

  • According to Adweek, Americans spend $500 million annually on personal ads in newspapers and magazines alone.
  • We are an affordable indulgence. Since our target market is busy single professionals, our service easily fits within their budgets.
  • Compared to many other franchise opportunities, IJL provides a low cost of entry.
  • We offer regular hours (Monday-Friday) in office environment. No late nights or weekends (unless you choose).
  • Owning an IJL franchise is a white collar, attractive profession. You are a "celebrity" in your own city.
  • We have a unique and proven system. IJL has been running offices for almost a decade.
  • We offer an existing, talented and committed pool of executives with many years of combined experience to help mentor and guide you to success. We care about our franchisees and aim to make them their best.
  • We supply a detailed marketing, advertising and public relations program. After opening many locations with a "bang," we have developed a sound communication strategy to "ignite" your franchise within your local market.

Perhaps, more than most businesses, a franchise-based business is an alliance built on relationships. We are a group of people with common ideas, attitudes and goals. And, just as you have to be absolutely certain that the franchise you choose to invest your time and money in is the right one for you, we need to be equally certain that every new member of our "family" is the right one for us. We owe it to ourselves, we owe it to all our franchisees and clients.

If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

Who are we looking for in a franchisee?

SOMEONE...
...with a burning desire to work for themselves.
...with the desire and ability to learn.
...who is passionate about helping other people meet new people and understands the difficulties in meeting someone in our culture.
...who has drive and initiative.
...who is not afraid to try.
...who wants to be an entrepreneur - looking to generate their own independent income and wealth, and to create and control their own future.
...who has the time and energy that success demands.
...who is looking to bring both talent and commitment "to the table" - within a proven system.
...who has the financial means to start their own business.
...who can fully grasp and appreciate the benefits, challenges, possibilities and rewards of an exciting, high-profile industry and our unique position within it.
...LIKE YOU?


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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