FirstLight HomeCare
Franchise Business Opportunity

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About Us

FirstLight HomeCare offers comprehensive, in-home, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. Based in Cincinnati, Ohio, FirstLight's founders bring more than 40 years of collaborative experience in health care, franchising and senior services, creating the core of FirstLight's foundation.

Owning a FirstLight franchise offers the benefits of traditional business ownership with less risk and provides an established business system along with many other advantages. Business owners in the home healthcare industry have bright futures. Demand for our services already exceeds market supply in many areas. The future demand for services in the senior care industry will continue to increase each year. In 2011, more than 8,000 people will turn 65 every day and, by the end of that year, the senior population in America will reach nearly 49 million. By 2025, it will grow to nearly 72 million. (Source: The Department of Health and Human Services and the State Department)

FirstLight HomeCare has developed a comprehensive training program to guide new franchisees every step of the way as they move forward in opening a new FirstLight business. Reinforcing the keys to initial and ongoing franchise education, this includes a pre-training module, a hands-on, new owner training week in Cincinnati and a post-training module that lasts for 16 weeks. Additionally, within the first 30 days of operation, a two-day, onsite visit from a FirstLight Field Support Leader occurs to ensure all goes smoothly once a new franchisee is up and running.

Quality training and support is the foundation for building a business. Our years of experience and dedication to quality homecare will assist new franchisees to also provide exceptional care to their clients.

FirstLight HomeCare understands the challenges families face when caring for loved ones, whether they are across town or across the country, and that means finding and hiring the right kind of people.

  • FirstLight caregivers are direct employees, not contractors - state licensed, screened and background-checked - and must pass through rigorous care training.
  • FirstLight is a fully compliant company regarding the privacy of each client's personal health data.
  • Following thorough recruitment and care training before ever providing services, all FirstLight employees complete the company's unique Culture of Care training and orientation process to deliver an even higher level of care.

FirstLight's value-driven approach touches every aspect of the business, including groundbreaking, industry-leading tools for clients and their families. Some of these innovative tools include:

  • Client Care Access
    A secure, Web-based tool allowing families to monitor the schedule and detail of care for loved ones and providing tools for feedback and peace-of-mind via Internet access.
  • Emergency Response
    A Personal Emergency Response System for every client backed by one of the largest emergency response companies in the country.
  • Client Satisfaction Surveys
    FirstLight HomeCare regularly gathers feedback from clients, learning in detail where there is success and where improvement is needed.
  • Client Care Assurance
    FirstLight HomeCare has a 100% commitment to satisfaction and ensures dedication to resolving satisfaction issues in a timely, caring manner.
  • ClientFirst
    A unique tool that matches specific caregivers to client's interests and habits during the initial transition to an in-home care arrangement.

Join Our Team!

We are looking for a special group of people interested in becoming FirstLight Franchisees - People who are passionate and caring and strive to provide exceptional service. FirstLight HomeCare creates both a personal avenue to help others as well as a professional opportunity for strong growth potential with corporate support to build a rewarding career path. If you want to make a difference in people's lives while building a powerful business, THIS may be just the opportunity for you.

If you are interested in making a difference in the lives of others, providing an exceptional level of client care and partnering with a proven leader, we want to hear from you!


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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