If you are looking for information on the Duraclean franchise business opportunity, Duraclean franchises or Duraclean franchising, then you have come to the right place.
We are pleased you have chosen to investigate Duraclean International and the Duraclean Franchise Opportunity. As you continue your investigation, we believe you will find an inner strength within Duraclean's 72-year history. This inner strength is built on experience and yet the company has a forward focus and a total awareness of new opportunities through its on-going research and development. It is this ability to build on experience that has created, "The Duraclean Difference".
The Duraclean concept was founded in 1930. Irl Marshall Sr., Duraclean's founder, answered a challenge to find a safe and effective cleaning procedure for fine rugs. Since that humble beginning in Racine, Wisconsin, Duraclean has evolved into a multi service international franchisor. The multiple services or revenue centers allow a Duraclean franchisee the opportunity to clean every surface in a residential, commercial or institutional building. This multi-service approach fortifies the Duraclean Franchise System to offer a viable growth plan for both the Domestic and International Markets.
This growth plan starts with a comprehensive training program that is a formatted agenda to cover all of the basics and then evolves into an on-going array of continuing education. This initial training and on-going education is supported by a staff of people with over 180 years of practical experience in our industry.
The combination of a measured program, backed by experienced people, has proven to be an extremely positive first step for new Duraclean Franchises.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
