Direct Jewelry Outlet
Franchise Business Opportunity

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If you are looking for information on the Direct Jewelry Outlet franchise business opportunity, Direct Jewelry Outlet franchises or Direct Jewelry Outlet franchising, then you have come to the right place.

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As a franchise owner, you have access to a proven operating system. With more than twenty years of experience in the marketplace, our established franchises have already eliminated most of the trial and error for you. And, ongoing research and development means operations will continue to improve.

You will belong to a network of experienced owners who will provide the ongoing support you need to succeed. In addition, you will enjoy the buying power and cost savings of a national company while operating your own business.

As a DJO franchisee you are only a phone call away from the expertise of a highly skilled jeweler. DJO stores are warm, inviting, non-traditional looking retail locations. Customers shop at DJO locations to find attractive jewelry at attractive prices. They return because DJO values are exciting and because the DJO customer service policies ensure that customers are pleased with the purchases they make.

Purchasing Power

You can take advantage of our volume-buying program for merchandise and supplies. Savings generated with this option go directly to your bottom line. You are not obligated to buy your supplies from us; you buy them with us, like a cooperative.

Jewelry Today

Modern day jewelry stores have a special place in the lives of American families. They are involved in engagements, weddings, anniversaries, graduations, and other celebrations such as birthdays and promotions. Social groups, companies, schools, and churches use jewelry stores to find the appropriate award to honor achievement and service. It has long been thought that the jewelry business was only for those who were born into a family business. Today, that is no longer true. Those who are interested in owning their own jewelry business now have an opportunity, through the DJO franchise program.

Our concept and premise has always been to sell the best jewelry at the lowest possible price. For many years people have paid a full retail markup. I attribute much of the success of our discount jewelry business to my initial experience in wholesaling. When Direct Jewelry Outlet opened, it eliminated the middle man. Direct Jewelry Outlet buys jewelry directly from the manufacturer and sells directly to the public at discount prices. This model, combined with DJO's low overhead, cooperative volume-buying power allows franchisees to sell quality jewelry to the public at the absolute lowest price.


  • Complete jewelry education training program (Example: gram weights - buying and selling)
  • All International and National sources (Diamonds, gold, semi-mounts, semi-precious stones, pearls, diamond cluster rings & wedding bands)
  • Operations manual
  • Selling strategies (Educating the public to our uniqueness and pricing)
  • Pricing techniques and concepts
  • Store design and layout (Inside signage)
  • Selecting beginning inventory (Popular styles and lead merchandise)
  • Ordering procedures
  • Jewelry displaying
  • Name recognition of having multiple stores
  • Ongoing research for best new suppliers
  • No large or expensive corporate staff
  • High income potential in jewelry
  • Co-op advertising
  • And much more


What experience do I need to operate a DJO store?
Our successful DJO owners include a former chef and a policeman. The primary qualifications are financial stability and capability combined with a strong work ethic and a desire to succeed. Your attitude and character are most critical to the performance of the business. Prior jewelry experience is not necessary. Our intensive training program will motivate and prepare you to operate your DJO store.

What products do the stores sell?
All fine jewelry - 14K gold, diamonds, gemstones, and watches.

How does DJO attract customers?
Price and quality, plus our unique business model.

Am I given any territorial protection?
Yes. You will be awarded an approved location and a protected territory under the terms of the franchise agreement.

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