If you are looking for information on the Direct Jewelry Outlet franchise business opportunity, Direct Jewelry Outlet franchises or Direct Jewelry Outlet franchising, then you have come to the right place.
As a franchise owner, you have access to a proven operating system. With more than twenty years of experience in the marketplace, our established franchises have already eliminated most of the trial and error for you. And, ongoing research and development means operations will continue to improve.
You will belong to a network of experienced owners who will provide the ongoing support you need to succeed. In addition, you will enjoy the buying power and cost savings of a national company while operating your own business.
As a DJO franchisee you are only a phone call away from the expertise of a highly skilled jeweler. DJO stores are warm, inviting, non-traditional looking retail locations. Customers shop at DJO locations to find attractive jewelry at attractive prices. They return because DJO values are exciting and because the DJO customer service policies ensure that customers are pleased with the purchases they make.
You can take advantage of our volume-buying program for merchandise and supplies. Savings generated with this option go directly to your bottom line. You are not obligated to buy your supplies from us; you buy them with us, like a cooperative.
Modern day jewelry stores have a special place in the lives of American families. They are involved in engagements, weddings, anniversaries, graduations, and other celebrations such as birthdays and promotions. Social groups, companies, schools, and churches use jewelry stores to find the appropriate award to honor achievement and service. It has long been thought that the jewelry business was only for those who were born into a family business. Today, that is no longer true. Those who are interested in owning their own jewelry business now have an opportunity, through the DJO franchise program.
Our concept and premise has always been to sell the best jewelry at the lowest possible price. For many years people have paid a full retail markup. I attribute much of the success of our discount jewelry business to my initial experience in wholesaling. When Direct Jewelry Outlet opened, it eliminated the middle man. Direct Jewelry Outlet buys jewelry directly from the manufacturer and sells directly to the public at discount prices. This model, combined with DJO's low overhead, cooperative volume-buying power allows franchisees to sell quality jewelry to the public at the absolute lowest price.
What experience do I need to operate a DJO store?
Our successful DJO owners include a former chef and a policeman. The primary qualifications are financial stability and capability combined with a strong work ethic and a desire to succeed. Your attitude and character are most critical to the performance of the business. Prior jewelry experience is not necessary. Our intensive training program will motivate and prepare you to operate your DJO store.
What products do the stores sell?
All fine jewelry - 14K gold, diamonds, gemstones, and watches.
How does DJO attract customers?
Price and quality, plus our unique business model.
Am I given any territorial protection?
Yes. You will be awarded an approved location and a protected territory under the terms of the franchise agreement.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
Retail and Store Franchises