If you are looking for information on the Deka Lash franchise business opportunity, Deka Lash franchises or Deka Lash franchising, then you have come to the right place.
Join the Fastest Growing Segment in Beauty. Deka Lash is evolving the beauty industry, combining an alluring and energetic vibe with a focus around ultimate customer satisfaction. This nationwide company is one of the fastest growing eyelash extension brands on the market. Entrepreneur named Deka Lash the 4th Top New Franchise of 2021!
Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment, and it shows.
Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one-room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash has awarded over 280 territories nationwide and in Canada.
Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 7 years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.
Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Lash franchises are taking business away from other elective beauty services and are becoming part of a woman's beauty regimen. The Eyelash Extension category is on pace to open over 300 units in just a few years.
The Eyelash Extension industry has 62 Billion reasons why you should invest in a Deka Lash Franchise.
We have expert trainers on staff. Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas two of the last four years. We will help you every step of the way to make sure your staff will be properly trained before you open your doors.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
