If you are looking for information on the Dee-O-Gee franchise business opportunity, Dee-O-Gee franchises or Dee-O-Gee franchising, then you have come to the right place.
Dee-O-Gee is an emerging leader in the independent pet industry and we are on a quest to provide the best healthy care options for dogs and cats in your area. The Pet Industry is a $60 Billion annual business in the United States and you can be part of this rapidly growing industry, utilizing our proven successful model. We are currently looking for franchise partners to extend our unique services and products to your area.
Dee-O-Gee (established in 2008) is locally owned and operated by Josh and Holly Allen. At Dee-O-Gee, Holly brings her previous veterinary technician experience and multitudes of dog nutrition knowledge to work with her every day. You can expect our staff to give you and your favorite four-legged friend the best grooming, nutrition, dog daycare and fashion experience around.
Not only is Dee-O-Gee an “all-natural” dog & cat store full of recycled toys and holistic food, but the owner’s Papillon named Jericho is “recycled” as well. The owners, Josh and Holly, believe that rescue dogs make some of the best pets. Jericho is an owner-relinquished rescue dog and the “shop dog” at Dee-O-Gee, eager to greet anyone coming in the door.Site Selection
We assist in the selection and acquisition of a site by providing guidance and evaluating information the franchisee has gathered on locations they are considering. Also provided are recommendations during the lease negotiation period to help maximize the opportunity for the franchisee to receive the proper build-out and landlord support, thus keeping the initial investment as low as possible.
Design
Working with our design team is a critical stage in the development of any Dee-O-Gee. Our design team assists your local architect to optimize the store's floor plan for customer experience and ease of operation. Assistance includes: grooming room design, restrooms, day care design, storage room placement, retail flow, office, equipment layout, storage, television and audio equipment placement, internal & external signage, point-of-sale placement, lighting and much more.
Construction Assistance
After the initial design, we'll assist you with the bidding process to select a reputable and approved general contractor, and provide guidance in overseeing the construction phase to verify that the final project matches the initial design , including finish work, paint colors, equipment placement, etc.
Training
Prior to the opening of your Dee-O-Gee, we provide an extensive training program (on-site at Dee-O-Gee HQ in Bozeman, MT). The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties.
On-Site Assistance
In addition to the initial management training program , we send a certified trainer to your store to offer hands-on assistance during the opening of your Dee-O-Gee. This helps ensure that the business practices that make a successful Dee-O-Gee are implemented and are functioning at the highest levels. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place.
Supplier Relationships
We have developed strong relationships with product distributors, equipment suppliers, marketing & design firms, insurance providers, and additional vendors that are essential to opening and operating a Dee-O-Gee. The franchisee benefits greatly from these relationships evidenced by lower costs and improved customer service
Localized Website
One of the key ways that any local small business should connect with it's customers (especially the growing millennial generation) is through your website and social media. Dee-O-Gee offers an industry leading localized online presence for your Dee-O-Gee location. You will have your own micro-site on dee-o-gee.com, including store photos, blog, driving directions, localized Events "sign up" page and localized "dog friendly" map. You will also receive training on Social Media and how to best integrate that into your micro-site and your blog.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
