Conte's Bicycles and Fitness Equipment
Franchise Business Opportunity

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About Conte's

For more than 50 years, the Conte name has been synonymous with America's best bicycles and fitness gear. Conte's is an established, well-known retailer regionally and nationally and has access to an exclusive line of products. Conte's has unparalleled brand recognition in the industry and bicycling community.

Conte's carries a wide selection of inventory - not just the traditional road racers, mountain bikes and cruisers, but also hybrids and specialized rigs for triathlon and cyclocross. Conte's also sells treadmills, ellipticals, home gyms and indoor bikes.

Our Concept

The power of a Conte's Bicycles and Fitness Equipment franchise is our brand, support, marketing, and profitable business model. Our stable start-up system, winning strategies, and easy to manage operating plans provide you with a fast path to success and sustainability.

With a Conte's Franchise, you will receive:

  • Expert guidance and assistance in
    1. site selection
    2. store design/ construction
    3. store opening
    4. store management
  • Up-to-date information
    1. products
    2. store design
    3. promotional opportunities
  • Ongoing support
    1. human resources
    2. marketing
    3. operations
    4. finance and accounting
  • Training
  • Intensive pre-store opening training
  • Purchasing contracts that give you flexibility and savings

Conte's - Among Top 100
Best Bicycle Retailers for 2005, 2006, 2008, and 2009

Conte's Bicycles and Fitness Equipment was chosen as one of the Top 100 Best Bicycle Retailers in the nation for 2009. The top 100 were chosen from more than 5,200 independent bicycle dealers by Bicycle Retailer & Industry News - the industry's leading trade magazine. Conte's was also chosen as a Top 100 Retailer in 2005, 2006 and 2008.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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"What are The Top 5 Questions to Ask a Franchisor"


1. What training and ongoing support do you provide?

You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.

2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?

The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.

3. How do royalties and local/national marketing fees impact profitability?

You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.

4. What are the common challenges new franchisees face, and how do you help them overcome them?

Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.

5. How many franchise locations have closed or left the system in the past few years, and why?

High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.

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