If you are looking for information on the BlueLens franchise business opportunity, BlueLens franchises or BlueLens franchising, then you have come to the right place.
Search Marketing is a $10 Billion field, and growing to $18.6 Billion by 2011
(SEMPO Institute, 2008)
U.S. spending on email advertising will grow to $2 billion by 2012 from $1.2 billion in 2007
(Jupiter Research, 2007)
We are looking for the following qualifications:
BlueLens Franchise Group offers a proven business model that taps into the exciting online marketing space of email marketing, search marketing (search engine optimization, pay-per-click) and emerging interactive technologies. The number-one reason to buy any franchise is the ability to build your own business working with a market leader who has a proven business model, one that can be profitably replicated in a franchise environment.
The parent company of BlueLens, eWayDirect, Inc., has been a market leader in online marketing for eight years. eWayDirect's reoccurring business-to-business sales model (agencies, list brokers, consultants, web developers, hosting companies, print and letter shops and other providers of marketing services) will enable you to grow your business quickly.
BlueLens Interactive franchise offers an exclusivity to market to resellers in a geographic territory, as well as any direct company interested in generating revenue or acquiring new customers online. This could be the smartest investment you will ever make!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
