If you are looking for information on the America's Mattress franchise business opportunity, Serta mattress franchises or America's Mattress franchising, then you have come to the right place.
Own an Always In-Demand Retail Store with the Backing and Brand Recognition of the Serta Mattress Company!
Everyone sleeps, so why not become part of the fastest-growing segment of a $12.1 billion industry? As an America's Mattress licensee, you will enjoy strong consumer brand recognition and receive ongoing support from a company with over 77 years experience in the bedding industry - Serta Mattress Company! You do not need previous business ownership or industry experience to qualify to own this exceptional, name brand retail store.
Own a Business with the Backing and Support of Serta InternationalAmerica's Mattress was created by Serta International to help local entrepreneurs bring the World's Best Mattress to their hometown markets. Each America's Mattress across the country is locally owned and operated by people who know the needs of their communities. As a member of a nationwide network of nearly 400 stores, our America's Mattress retailers can offer the very best, world-renowned Serta products at the best possible prices.
"We opened our 1st America's Mattress in November, 2004. The support we received from Serta was outstanding. This actually was our first venture into retail but with a lot of help from our Serta representative, we soon had the best looking Sleep Shop in Hickory, NC, with the largest selection of Serta in a 4 county area. We have recently opened our third America's Mattress and are hoping to make it four shortly."
Rusty and Amy Cooper, America's Mattress, Hickory, Winston-Salem, and Mooresville, NC
"We chose America's Mattress because it gave us the chance to open our own local business with the support of a national bedding manufacturer. Having an America's Mattress store has produced more income for our family and allows me more time to spend with them. We get important and helpful guidance regarding everything from advertising to general business ideas from both the America's Mattress team and our local Serta Plant."
Patrick Unverferth, America's Mattress of the western Slope, Grand Junction, Colorado
The benefits of joining us are widespread. From a nationally recognized name brand that consumers trust to a turnkey, complete business system, our retail opportunity offers you a strong competitive edge over the competition. You do not need previous business ownership or mattress industry experience to join us. You can expect:
People are flocking to take advantage of this opportunity!
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The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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