If you are looking for information on the Action Exteriors franchise business opportunity, Action Exteriors franchises or Action Exteriors franchising, then you have come to the right place.
Action Roofing, a family-owned Texas roofing company led by Mike Smola, continues a legacy of craftsmanship, service, and family values established by Mike's father in 1960, delivering quality work with pride and precision.
About Us
A local, family-owned roofing company with a long history in Texas. Owner Mike Smola and family have been building homes since 1975 and come from a family who has worked in the industry for generations.
Mike's father, Don, was an experienced carpenter who established his own roofing company in 1960. Don's business was focused on craftsmanship, service, and family values.
Mike learned the importance of quality work and customer service under his father's mentorship. To carry on the family tradition, Mike opened Smola Enterprises in 1983 and transitioned to Action Roofing opening in 2005.
Today, Mike and the team at Action Roofing have partnered to share their commitment to performance, precision, and pride in the exterior space: Roofing, Windows, and Gutters. With the partnership of ResiBrands, Action Exteriors launched franchising in 2025!
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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