If you are looking for information on the 2nd Family franchise business opportunity, 2nd Family franchises or 2nd Family franchising, then you have come to the right place.
A family-owned business, 2nd Family began as a result of our own experience in searching for in-home care for our grandmother. We discovered first-hand that there was a huge void between the level of care available and the level of care that we wanted for our own loved one. It was frustrating and emotionally draining for our family. Having gone through the process of trying to find someone to care for our grandmother, cousins Chad Tracey and Josh Markland immediately felt compelled to fill that void and help others dealing with similar situations by offering our clients a more personalized, organized, and transparent senior care experience.
About Us
Through the tedious and frustrating process of finding appropriate options for their grandmother, founders Chad Tracey and Josh Markland quickly realized that the quality of care that was available did not meet the family?s hopes and expectations. It was at this point that they felt someone had to fill the void between the level of care available in the marketplace and their own expectations. It was then that Chad and Josh decided to take on this challenge themselves.
Today, after developing and refining their vision of an in-home care and support services business model, they have shown that consistently providing the highest level of care is both possible and profitable and that making a positive difference in someone's life is truly rewarding. The 2nd Family commitment to quality care incorporates a blend of technology and personal customer service, a successful system that has won numerous awards and accolades.
This technology and process package includes 5 key areas of differentiation where 2nd Family adds unique value to the senior care business. First, 2nd Family University is a robust digital curriculum covering all aspects of the senior care business and is used to train new franchise owners as well as new employees at all franchise locations. Second, the Franchise Support program includes a digital library of instructional videos as well as access to a licensing consultant to walk a new franchise owner through the state licensing process. Third, the 2nd Family app allows for unparalleled access to pertinent information to both clients and caregivers alike. Fourth, using a managed-care approach, each family is assigned a RN Care Coordinator to manage the care process and supervise the caregivers. And finally, the entire franchise system is run on paperless, cloud-based software which includes every application needed to operate a home care agency.
The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.
1. What training and ongoing support do you provide?
You want to know what happens after you pay the initial fee. A strong franchisor provides comprehensive pre-opening training, site-selection help, operational playbooks, and continuous assistance with marketing, technology, and supply chains.
2. What is the total initial investment, and did actual startup costs match the estimates in Item 7 of the FDD?
The Franchise Disclosure Document (FDD) lists estimated startup costs in Item 7, but real-world expenses can run higher. Asking how closely current owners tracked to these estimates reveals if you need extra working capital or if hidden fees exist.
3. How do royalties and local/national marketing fees impact profitability?
You need to understand ongoing financial obligations-such as monthly royalty percentages and ad fund contributions-and evaluate whether the brand value and support justify cutting into your profit margins.
4. What are the common challenges new franchisees face, and how do you help them overcome them?
Transparent franchisors will openly discuss real hurdles like local competition, tight labor markets, or supply chain bottlenecks, and show you the exact playbook or field support they offer to solve them as well as allowing you to speak with other franchisees.
5. How many franchise locations have closed or left the system in the past few years, and why?
High turnover, store closures, or quiet franchise exits are major red flags. This question measures system stability, territory health, and whether the corporate team addresses struggling owners or lets them fail.
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