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Planet Fitness Franchise Business Opportunity

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If you are looking for information on the Planet Fitness franchise business opportunity, Planet Fitness franchises or Planet Fitness franchising, then you have come to the right place.

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All gyms are not created equal. Planet Fitness® is a unique concept in gyms designed around the preferences of real people. We have successfully removed the barriers that have traditionally discouraged ordinary people from getting into shape.

Planet Fitness® is anything but your ordinary gym. With a friendlier, no–pressure version of the traditional gym, we have a business model that works! Clearly, this innovative and successful concept is the right choice, right now.

During the startup phase, we offer:

  • Site selection and lease-negotiation assistance provided by an experienced team. Utilizing proprietary customer-analytics software, we’ll help you find a home for your club, and conduct a complete review of the market area and its demographics. In addition, we can provide oversight as you negotiate your lease and can help you obtain rent and build-out allowances.
  • Financing assistance, at no cost. Whatever your level of business experience, we can help you review your finances and can recommend a range of products and services for financing your Planet Fitness franchise through our network of lenders.
  • Club layout and construction assistance from our experienced design staff. Regardless of the size or dimensions of your facility, we can help with every phase of the design and build-out, making the process as straightforward and efficient as possible.
  • Comprehensive training on how to run a Planet Fitness franchise, focusing on our unique and simplified business operations strategy, as well as our time-tested sales and marketing techniques, which strengthens brand consistency across our company.

As part of our commitment to provide you with the tools for long-term success, Planet Fitness franchisees also benefit from the ongoing support of a knowledgeable staff that has spent years developing the best business model in the industry. That support includes:

  • Orientation sessions for new owners that provide a detailed picture of the startup process and help to establish a timetable for getting their Planet Fitness locations up and running.
  • Extensive training for new owner s and managerial staff on how to conduct an effective pre-sale campaign before opening their club.
  • Monthly workshops for managerial staff on all aspects of club operations. These two-day sessions provide a refresher on company procedures while reinforcing the Planet Fitness philosophy and vision.
  • A club website that attracts more than 250,000 hits a month and allows visitors to easily join a club online.
  • Monthly “mystery shopper” excursions aimed at identifying operational strengths and weaknesses at individual clubs.
  • A monthly franchisee newsletter that offers operational advice and keeps owners abreast of news about the company and the health club industry.
  • An annual Planet Fitness convention featuring seminars and workshops on a range of operational topics. The event also gives franchisees an opportunity to network and get to know one another.

We also offer extensive marketing and branding expertise to Planet Fitness franchisees, including:

  • A top-notch marketing department that helps develop a comprehensive strategy for promoting your club.
  • Creative and technical assistance in crafting effective direct-mail campaigns.
  • A wide array of professionally developed marketing materials, from banners, brochures and flyers to in-store signs and posters.
  • Public relations services aimed at generating publicity about your club through local media.


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